Aired: June 01, 2008

Information: James has reporters and photographers at his house doing a story about Arlene’s new website about childhood epilepsy. They interviewed Arlene in depth about the site. The paper is a local 3 times a week publication that has a good circulation. James has a section in the handbook about press releases and using them to your advantage to get exposure for your site. This is a good way to get back links as well. James talks about how Arlene used the press release to gain attention. Charles asks if the press release approach is good for all web sites. James explains that people often think that press releases are improbable for their topics. But there is usually and angle which you can come up with if you take the time to really think about it. Arlene hired a writer at Elance to create the press release. James and Charles talk about PRWeb.com and the free webinar that is available at PRweb every day. James talks about a recent discussion with Jonathan Miller about why affiliates are some times rejected. Offer Forge for instance manually approves applications to be certain that the applications are legitimate. James talks about some of the things that affiliate management services are looking for when they are going through the approval process. James talks a little bit about his site KitCarConnection.com and some articles he recently contracted for on Elance. You can check out any site page count at Google by typing the word site:http://www.yoursitename.com and Google will report how many pages they have indexed for that site.