Aired: Feb 15, 2008

Information: James is heading off to Affiliate Summit next weekend. This will be the largest Affiliate Summit with over 2500 attendees. Paula and Wanda are flying in from Australia for the conference and will be meeting up with James at the summit. The summit is the kind of place that is good to make meet partners and make deals. James tends to circulate in the trade show area with all the affiliate managers. James does not hand out his business cards while at the summits. Charles remembers that in 2004 the summit was only a few hundred people at an annual event. Affiliate Summit is now a twice a year event drawing similar numbers to each event. Suppliers, hosting companies, merchants and affiliates make up the majority of the population at the Affiliate Summit. James talks about the difference between good affiliate managers and ones who are new to the game and talks about some of the affiliate network programs he deals with. James also talks about the difference between brick and mortar and pay for performance. Charles and James talk about the product page for the Shelby site and how to create a nicely thought through product page. James talks about how the product page is crafted to serve a particular merchant – in this case allposters.com – this page took about ten hours to create. James talks about creating multimedia additions to a website.
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