Aired: Dec 15, 2007

Information: James and Charles talk about the Christmas season and affiliate marketing. This is James’ 9th Christmas as an affiliate marketer. The rate of online shopping continues to grow. The Internet is about convenience and choice. James 12 year old daughter even shops online. Year over year for quite awhile the increase in Internet purchasing has been around 25% until this year when it jumped significantly. CNN has reported extensively on Internet shopping. James and Charles talk about the selection available to you online when you are shopping at specialty vendors. James’ KitCarConnection site has been doing well and James explains that kit car sites are seasonal like many other sites because the hobbyists usually do their work on their cars during the winter. James talks about Elance and outsourcing content to professional writers and graphic artists. James explains how to create an Elance account and post jobs and how some of his posted jobs have progressed through the system and how that provides a continuous stream of articles to his websites. James works within the Elance system rather than going outside to find the writers. Details about Elance are in the handbook, The Google Mastery Report which is on the updates page (see page two of the handbook).
.