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Aired: Nov 01, 2007

Information: James is just back from Phoenix and getting to leave for the SEMA Show in Las Vegas. Charles is joining up with James in Las Vegas. James and Charles will be spending a lot of time developing content while at the show taking photographs and shooting video for his new site about kit cars. James enjoyed his time in Arizona a the ShareaSale.com "Think Tank" which is an invitation only event for top performing affiliates and merchants. James talks about how the event is organized and one merchant in particular TFAW.com. James focused in on 6-points that were being made by the affiliates: A clean an uncluttered shopping cart, shipping information, shipping calculator, purchase incentives, product details on the same page on which the shopper lands. A lot of these things are obvious but not every merchant seems aware of them. James sees the industry growing at a greater rate as merchants are hungry for performing affiliates. A lot of merchants in the ShareaSale network offer coupons and some of the affiliate websites represented at the meeting were coupon focused sites. James has been working hard on the kit car site and it has been coming together for him and the site has been doing well considering it has just launched. James is planning on starting a world wide registry for kit cars as an addition to the kit car web site. James has been talking to merchants who will provide some of the content for his kit car website and the quality is very good. James brings back into focus that a website should be a long term project with long term goals. James is planning to do some live reports from SEMA using a new service he has integrated into the kit car site.