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Aired: Aired: July 01, 2007

Information: James is back from a breakation in Montreal where he was working with Charles in the Eastern Townships. While he was there he ran a BootCamp session - Step #6 - Add Keyword Focused Content from Charles’ home. James and Charles talk about the upcoming contest for Buzz listeners to Win FREE Tuition to the 5-Week Backlinks Workshop – the cut-off for entry will be July 7 and the draw will be on July 8. James and Charles discuss the task of sitting down and creating content. Brainstorming is a technique which James uses when approaching the creation of content. Starting with the keywords what can you discern about the possible searches and the searchers conducting the searches. Brainstorming always starts with the obvious and the progresses to more complex ideas and motivations. James talks about a challenge Kellie Fowler, a copywriter James has been working with for a few years, about a challenge she had on a Friday as she was about to head home for the weekend. The older approach of creating brochure type articles for content no longer works. James talks about Pubcon and the critique Matt Cutts gave of a site at the last Pubcon of a website. It is important to come up with an interesting story to the surfer who arrives at your site. James says you need at least 21 ideas to get rolling. It is definitely time to start ramping up for Christmas and to get keyed up for the fall shopping season.