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Aired: Aired: June 15, 2007

Information: James and Charles talk a little about F1 racing and James’ Cobra. James’ son Justin has been in Mexico and Charles notes how use the Martell children are to travel as a result of James’ lifestyle. James’ has noticed that his pay cheque from his job at a computer store doesn’t quite cover what he wants to do with his life. James has been watching the home improvement boom in Canada and the U.S. James talks about Arlene using the web to do research for some home improvements then buying some of the products online to complete her design. NetShops.com is a great affiliate network for those interested in specific topics. James talks about the various niches that Netshop focuses on and how they focus on them. James talks about press releases and how they can fit into your web strategy. Press releases can contribute to generating inbound links to a particular page on your website. PRweb.com is a press release site where James releases his press releases. It costs $80.00 to post a press release. Press releases force you to think carefully about your website, who you are targeting and how you want to build your site. James is preparing for Christmas and the frantic pace of online shopping starting mid November to mid January.