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Aired: Aired: May 15, 2007

Information: James and Charles talk briefly about Cobra shows and the people James meets at the shows. James talks about a show he saw about a product which will be launched in June and the process of creating an affiliate marketing site for this product. He steps through what he is doing to get the content developed off of his keyword list. James and Charles talk about the effectiveness of using YouTube and Epinions when creating site content. There is an advantage to being able to hit the ground running when you are creating a new site. Then using the PAD technique to create back links is the next step to generating PR for pages. James talks a little bit about the difference in approach from the keyword density days to the back link days. James talks about working together with the participants in the online back links sessions and the tools and homework necessary to use the PAD technique effectively. To find out more about James’ online courses go to www.jamesmartell.com.