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Aired: Aired: May 01, 2007

Information: James is in rainy British Columbia as he sits down to talk to Charles this issue. James and Charles talk about the kind of people who are drawn to affiliate marketing and what some of their motivation are for getting involved in affiliate marketing. Affiliate marketing is a niche model of how to earn money on the Internet. What James likes the most about affiliate marketing is the layering where you create a site with multiple pages and multiple merchants with every page being another opportunity to earn money for the owner of the website. The greatest advantage of selling other peoples products on a pay for performance basis is that there is no product to buy there are no sales calls to make you don’t have to rely on a down line to produce for you. Another great advantage is that affiliate marketers are not captive to the company that they are selling for they can jump to another merchant at any time they wish. Now merchants are having to compete with each other for the affiliates. James talks about Bob and Sheila who used to live near James. Sheila was a success full info topic marketer before meeting James. Bob bought James’ book and dug in developing his own very successful affiliate marketing business. James has found no common link between people who have been successful in affiliate marketing beyond the desire to just make it work. James and Charles talk about an inbound link workshop and a question a student of James’ had during the workshop. The basic question was if you have a PAD article where do you link your PAD article back to? James creates a page of content which links back to his merchant. The answer is essentially to link back to your product pages. Remember that your home page is a product page. You do not link to your article pages when you can link back to your product pages where people will click through to the merchant. James and Charles talk about winning and how people get off track. The most common area where people need help is when they get off track. The best policy is to remain focused on one particular approach. Taking the time to do it right and not getting distracted by things which do not matter is integral to success in any business.