Aired: Feb 01, 2007

Information: James is back from his working vacation at Affiliate Summit. 1&1 hosting asked James to write a book for their clients when he was at CJU. He spent part of his time at Affiliate Summit autographing the book for 1&1 clients. The book entitled; "Online Success For Non Techies - How To Take Your Business, Hobby or Profession to the Internet" . James talks about how the book came about and some of the ideas which motivated him to write the book. The printed version of the book is shipped to clients who subscribe to 1&1 hosting service. James met Ken Evoy at Affiliate Summit. Ken Evoy’s book was one of the first books James read when he was just starting out. James met up with Bronwyn Bamber when he was down at Affiliate Summit. There was a current running through the summit about paid search as it relates to Google Adwords. Charles talks a little about one of his projects as it relates to Google Adwords. James and Charles talk about James’s take on the whole world of paid search. Google has recently altered the way in which they handle paid search. The Google paid search is algorithm based it isn’t simply purchasing the words you want. Google prefers natural language, high value websites as destination pages from both paid and natural search results. Paid search can be an expensive proposition for those who are not careful. James talks about the writer of the paid search tutorial. James talks about the difference between paid search and natural search businesses. James and Charles talk about the online BootCamp and the new video series. James and Arlene have been working more in tandem.