Aired: Jan 15, 2007

Information: James and Charles discuss the holiday period. James postponed his Maui trip to deal with some family issues. James will be heading to Affiliate Summit in Las Vegas on the 20th of January the event itself is on the 21st, 22nd and 23rd. James will be going down to attend the event this year instead of presenting as he has in years past. James anticipates that there will be quite a bit of discussion about paid search results. James frequently runs into students at the Affiliate Summit at Ballys. James and Charles discuss a site critique that was done on one of the online student’s sites. One of the issues surround the site was the choice of keywords and the difference between general and focused keywords. The primary keyword on the page was extremely vague. The need to have focused keyword content is very important to the success of the page. If you are not focused with your keywords you cannot be focused with your merchants. James and Charles talk about Google AdSense versus affiliate advertising in terms of generating income. Increasing the quality of the content helps to deliver converting sales. The merchants landing page and the importance of the ease of the order process for the client. James and Charles talk about Coffee Talk™ and what the motivation was for the creation of the new feature which is part of the Buzz subscription. James talks briefly about the most recent Coffee Talk™ with Kellie Fowler. The next Coffee Talk™ will be with Bronwyn Bamber (see below) – a full interview. Other interviews available are Ros Philips, Brian Littleton, Matt Frary and Linda Woods.

Special Announcements

Coffee Talk™ -- Long time Buzz listeners may recall James' interview with super affiliate Bronwyn Bamber back in show #075, when she talked about the freedom she has experienced as a result of her affiliate marketing success. Bronwyn is back for Coffee Talk™, and she shares more tips and insight. You do not want to miss this next interview, so be sure to watch your inbox.

Interactive Online BootCamp? -- The next online BootCamp with 10 interactive online sessions in the online conference room begins January 30th. Early bird registrants SAVE $200, click for details!

BootCamp (Video Edition) -- The pre-launch price of $197 will be increasing to $497 to coincide with the upcoming Affiliate Summit in Las Vegas. If you have been considering purchasing a copy of the 10-hour BootCamp Video Library which was filmed by a professional camera crew who followed James for 3-days at the June 2006 $3400 per seat BootCamp, act now and SAVE $300 off the regular price, click for details!