Aired: Jan 01, 2007

Information: James and Charles talk about Time magazine and the nomination of independent content publishers as person of the year and the variety of content which is available to the viewer. James and Charles talk about the success of YouTube. James and Charles talk about how to compete with the big guys. James’ students are small publishers who are frequently concerned about their ability to compete with the major publishers. Major publishers cannot move as quickly as small publishers. The majors do not build their sites with SEO in mind. James talks about the importance of thinking “pages” not “sites” and how online merchants are better poised to handle the needs of the customer. Google and the other search engines do not rank web sites they rank web pages. Every page has its own page rank. Affiliate pages are created with particular keyword phrases in mind. James talks about the hurdle some new site publishers have with understanding the difference between site and page importance. James and Charles talk about staying motivated when you start out and once you are going already. This is a business of repetition. How bad do you really want to get away from your current position? In the long term no one can motivate you other than you.

NEXT UP? Long time Buzz listeners may recall James' interview with super affiliate Bronwyn Bamber back in show #075, when she talked about the freedom she has experienced as a result of her affiliate marketing success. Bronwyn is back for Coffee Talk, and she shares more tips and insight. You do NOT want to miss this next interview, so be sure to watch your inbox.

BootCamp? The next online BootCamp with 10 interactive online sessions begins January 23rd. Early bird registrants SAVE $200, click for details!