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Aired: Dec 01, 2006

Information: James talks about Mike Rocha who recently made his first Internet sales from his website and about the group of new students taking the online bootcamp. James and Charles talk about the differences between SEO now and SEO in the past. James and Charles talk about Webmaster World PubCon which was recently held in Las Vegas. James talks about Matt Cutts – a Google engineer – for the Search Engine Smackdown. Participants would get their sites critiqued by the search engine engineers. MSN, Yahoo and Ask basically looked at the basics. Matt Cutts mentioned "brochureware" – a site which does not provide any real value to the Internet – no real content. James talks about Matt's emphasis on the importance of providing unique and valuable content to the website visitor. James talks about how to approach creating information which is interesting and informative. James tries to make certain that every article he puts online has a story within it. Focus on quality not quantity. James recommends Zig Ziglar’s 7-Steps To Goal Setting.

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